Time and time again we hear terminology in the industry, we think we understand, but really we don’t.
With the digital space moving as fast as it is, it’s important to continuing to learn and develop in the skills we have, as fast as we can.
And that’s why I went to Miracle Inameti-Archibong‘s talk at BrightonSEO, titled “We made our website a progressive app and why you should too”.
In fact, Miracle’s talk is one that really did make me ponder, and has really inspired me to start thinking about the development of PWAs going forward.
What is a PWA (Progressive Web App)?
Progressive Web Apps are user experiences that have the reach of the web, and are reliable, fast and engaging.
But what does that really mean?
Well, Miracle explained that PWAs are fast, reliable and engaging webpages which should load in intermittent areas, and should provide an in-app experience without the storage and capacity.
From that, they sound great.
Well then why isn’t every website moving forward with this new way of learning?
Or why isn’t this the experience our websites are already providing?
What’s so good about PWAs?
During Miracle’s talk I was frantically jotting down notes as I learnt more and more about progressive web apps and thought how I could implement these learnings for our clients.
Making your site load instantly, and still available offline doesn’t seem that compelling when you think about it?
“Can’t I just optimise my site better and ensure it works on a minimum 3G connection?”
Progressive Web Apps should be available just like a usual mobile application, and by having the functionality to add this to your smartphone homescreen like a native app, there’s another benefit.
PWAs also allow you to send push notifications through to users, so you can keep them engaged, again, just like a native application.
Not only that, but Miracle went on to explain they’re are actually fully indexable, unlike native apps.
This not only enables users to interact with you and your brand a lot faster than your competitors, but also helps improve search visibility through rankings too.
Will PWAs help my e-commerce website?
In fact, yes, they will.
When wanting to make a purchase, users want to do this as quickly and as securely as possible.
And that’s one of the reasons why PWAs can only be implemented on secure HTTPS websites, and when using payment request API’s this can speed up the whole payment process an awful lot.
By using browser site caching, users will be able to complete purchases in record time, avoiding that all important bounce rate increase.
Why is page speed optimisation so important?
Besides the true understanding of what PWAs really are, Miracle provided evidence to suggest that the implementations of PWAs are the way forward.
For example, did you know that for websites that load >3s, the abandonment rate is a whopping 56%.
In addition, she continued to explain that recent studies have also shown that 60% of all mobile users, only actually use three mobile applications regularly. With the majority of apps we use, being owned by either Google or Facebook.
Again, quick, easy, fast-loading applications.
How do I check my PWA is working correctly?
Well, that one is simple.
Run your domain through Lighthouse Chrome Dev Tools to easily identify any areas for improvement.
But remember, with Google adapting, along with it’s users, as Miracle quoted;
The web always wins!
To take a deeper dive into Miracle‘s talk at BrightonSEO, here are the slides;