The Best Digital Marketing Certifications to Get You Started

Marketing Certifications - more than SEO

Competing in the digital marketing industry can be tough. We all know that.

The number of marketers is rising faster than ever before; in a bid to challenge the expansion of digital marketing of e-commerce. One way to keep updated on the evolution of the digital space is by continuing to push yourself and put your knowledge to the test. 

Whether you’re a T-shaped marketer, or have a core specialism. As part of an in-house digital team, or within an agency. Gaining knowledge for your role both inside and outside of the office environment is crucial. Whether this is at events, conferences or even online digital marketing courses. 

So if you’re new to this “marketing-lark” or whether you’re an experienced marketer, there are courses for everyone. 

Here are some of the best digital marketing certifications to get you started.

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Free Digital Marketing Certifications

It doesn’t matter if you’re starting out, or are looking to spend some extra time at home completing your courses. Digital marketing qualifications can be costly when you don’t know where to start. 

That’s why the list below are all free digital marketing certifications; with certificates. Because, let’s face it, if you spend the time on learning and advancing your skills, you want a shiny certificate to show off on LinkedIn too. Don’t you? 

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Google Certifications

Where better to start than the home of search itself? 

Google accounts for 76% of all searches across the globe, with businesses bidding on ad space and competing for their own web presence. 

How about when Google decides to update their algorithms or SERP features and SEO’s around the globe flock in sheer panic. 

So if Google means so much? Then why not learn from the best.

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With digital marketing courses and certifications, Google offers marketers a wealth of knowledge, for free. Helping us gain understanding of their business and how best we can use their platforms. 

[HINT!] With more than just search marketing certifications! 

It’d be rude not to, right?

Google Skillshop

With the wide range of Google digital marketing courses it has on offer, Skillshop is a great place to start.

Ranging from Google Ads qualifications, to Google My Business and Android Enterprise Academy.

Starting at less than 10 minutes to complete, these Google courses are for anyone. Whether you want to complete the basics, or advance within your specialism; Google Skillshop can help you gain those digital marketing certificates online in no time!

Google Skillshop even allows you to store all your current achievements in one place, all at the same time, so you can track your progress. 

Google SkillShop Awards Dashboard

Google Digital Garage Certifications

Google Digital Garage is a great resource to not only help your marketing efforts, but also helps to focus on business objectives and goals. 

The ‘Fundamentals of Digital Marketing’ certification takes around 40 hours to complete with 26 individual modules. 

Each of the modules within the certification reward you with a badge, which are all covered in the full certification programme. Whether you’re looking how to plan a business strategy online, how to build your web presence or take a deep dive into social media, this certification covers it all.

Google Digital Garage Badges

Google Analytics Certifications

Google Analytics offers a range of resources and certifications within Google Analytics Academy.

Whether you’re new to Google Analytics or are looking for something a little more advanced. Google Analytics Academy hosts a wealth of resources, starting with Google Analytics for Beginners.

Together with the beginners resources, Google also offers the Advanced Google Analytics course. Both of which are in preparation for the Google Analytics Individual Qualification. Which is one of the most sought after certifications in marketing.

How long does Google Analytics IQ last?

The Google Analytics Individual Qualification lasts 2 years before requiring a re-test. 

Whether you’re looking to extract simple data sets or produce in-depth reports with custom segments and fields, you’ll learn all you need to know.

Other Data Analysis Certifications

Besides Google Analytics certifications, there are plenty of other worthwhile data certifications. Including a range of those which are highly recognisable in the industry.

The best place to start is often within the platform itself. Gaining knowledge on the platform providing the data you want to analyse is crucial. For example, Salesforce certifications within their platform are extremely useful when using the platform to analyse your data.

They offer a range of courses, no matter what role you’re in. From Marketing, to Developer, Consultant to Administrator; there’s something for everyone.

SEMRush Academy Courses

SEMRush is one of the top marketing tools used by various brands and agencies across the globe. With plenty of tools to help your online marketing strategies, SEMRush offers a bespoke academy.

Offering free online digital marketing courses, SEMRush allows you to learn on their platform, as well as educating in the wider industry.  

In addition to the site audit, keyword research, content marketing and technical SEO courses, SEMRush offers a range of courses in Social Media Marketing and PPC too. 

Greg Gifford, for example, is one of the most well known local SEO’s in the industry, currently working with SEMRush Academy. He’s currently conducting a series of video lessons in all areas of local SEO, to help share knowledge and techniques with the industry. 

Social Media Marketing Certifications

If you’re looking for a free online social media marketing course with certifications, then look no further. 

Included above, there are a lot of useful social media specific certifications and exams online. Google Digital Garage and SEMRush Academy all include  

More specifically, Facebook offers a range of courses and insights within their Facebook Blueprint Certification exams. Designed to educate you in all things Facebook marketing, you’ll be certified in everything from strategic planning and ad development.

Facebook Blueprint Certification

Finally, no one ever said this was going to be easy, but you’ll be ahead of the game when it comes to marketing knowledge, so good luck with all of your digital marketing certifications and keep me updated with your progress in the comments. 

Don’t forget, if there are any additional marketing certifications online you think I may have missed, get in touch!

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