Marketing reporting, whether completed daily, weekly, monthly, or even annually, can often be one of the most time consuming tasks in a digital role.
Although, it doesn’t have to be.
Whether you’re looking to showcase your channels worth, or report on regular figures to stakeholders or management, reporting is key.
But what should we really be reporting? And how?
Firstly, you need to thoroughly understand the core business needs and values.
As well as those which your digital channel is specifically required to meet.
And combine the two.
For example, if you’re working on an e-commerce brand where the core business need is to drive revenue and growth; although your core KPI is to drive brand awareness through various social platforms, it’s important to report on both.
In this instance, it’s key to report on social engagement figures such as overall reach and impressions, as well as engagements and CTR.
On the other hand, if you’re looking to report on your current organic performance, it may be useful to give an overview of actions completed during a specific period.
For example, if your organic strategy is content focussed, you may want to give an update on some of the content which have gone live; as well as an update on traffic figures. Or if you’re currently focussed on a technical strategy, it’d be important to address the core implementations during this time too.
There’s also an opportunity using tracking tools such as Google Analytics and Google Search Console, to report on CTR to your main revenue driving pages onsite.
Yet, arguably, the most important figure you should be reporting on within this example is revenue. If you’re working towards core business goals and KPI’s – this is where your focus should be centred for each report.
Once you’ve outlined the core metrics you’re going to be reporting on, the next stage is to look at displaying the data simply, yet informative.
More recently in the digital industry, we’ve begun to adapt and integrate with external reporting tools such as Supermetrics.
Supermetrics is a fantastic integration tool which allows you to connect external data sources into one central location; such as Google Sheets, which dynamically updates as the data does. For example, this includes live traffic data, AdWords and BingAds data.
To find out more on some of the reporting which Supermetrics can assist with, here are just a few of their reporting guides:
Digital Marketing Reporting Examples
Reporting can be executed in various formats.
Whether you use Supermetrics at present, enjoy the delights of presenting data in Google Data Studio or you’re just a wizard in excel, using various vlookups and backend data. There are reporting templates for everyone, to help present the core data for your business.
Below are some of the best Google Data Studio templates available to use and adapt for your own benefit:
SEO / Organic Performance Reporting Templates
- Google Search Console Reporter – Hannah Rampton
- Google Data Studio SEO Report – SEMRush
- eCommerce Speed Analytics Reporting – Caonicalized
- Data Studio Rank Tracker – Bike Shop SEO
PPC Reporting Templates
- Google Ads Reporting – One PPC Agency
- Ultimate Google Ads Data Studio Reporting – Bind Media
- Google Ads vs Facebook Ads Reporting – Supermetrics
Social Media Marketing Reporting Templates
- Facebook Ads Reporting – Supermetrics
- Youtube Channel Reporting – Supermetrics
- Instagram Insights Reporting – Supermetrics
- Quora Ads Overview Reporting – Supermetrics
- Linkedin Ads Reporting – Supermetrics
If you’re looking for additional reporting templates, or know a template which should be added to the above, please get in touch!