If 12 months ago, I could look forward in time, I never thought I’d be attending MozCon 2020. Well, I mean, kind of.
2020 has brought a lot of changes to our daily lives, with technology rapidly developing to keep up with the virtual demand. But, without these changes a lot of us would never have had the opportunity to attend one of the most prestigious search conferences in the world.
Continue reading “MozCon Virtual 2020”
Marketing reporting, whether completed daily, weekly, monthly, or even annually, can often be one of the most time consuming tasks in a digital role.
Although, it doesn’t have to be.
Whether you’re looking to showcase your channels worth, or report on regular figures to stakeholders or management, reporting is key.
But what should we really be reporting? And how?
Continue reading “Digital Marketing Reporting – WITH FREE TEMPLATES!”
SEO has historically been known as a male dominated industry, which has now evolved over time.
A lot of people (myself included) feel the pressure of getting up on stage and speaking at conferences.
You might be afraid of speaking to a large crowd of people. Afraid you have nothing to say. Afraid that you’ll make a mistake which will haunt you for the rest of your career.
All of these are thoughts which we all face, and not just women.
Women in Tech SEO is a network, community and now event, organised by some of the most incredible women in the industry. The groups help women with not only self-confidence for speaking at events. But also, a network to allow us to come together and openly discuss problems, challenges and more importantly, our successes!
Continue reading “Women in Tech SEO: An Overview”
I guess we’re all guilty of sending a highly relatable (if not sometimes inappropriate) gif in a serious situation.
Or even being on the receiving end and having that little giggle which you really shouldn’t.
So with the Coronavirus pandemic ongoing, I thought I’d share some of my favourite gifs below which really do explain some of the joys of SEO!
Continue reading “SEO In GIFs”
A worldwide pandemic which is thought to have originated in Wuhan, China. Several months later, we’re still dealing with this outbreak and the catastrophic consequences worldwide.
But what does this mean for us?
Continue reading “The Search Trends of a Worldwide Pandemic”
Competing in the digital marketing industry can be tough. We all know that.
The number of marketers is rising faster than ever before; in a bid to challenge the expansion of digital marketing of e-commerce. One way to keep updated on the evolution of the digital space is by continuing to push yourself and put your knowledge to the test.
Continue reading “The Best Digital Marketing Certifications to Get You Started”
Being in this industry, you have no choice but to keep updated on the latest trends and changes throughout marketing as a whole (not a bad thing of course!).
Whether that’s a Google algorithm change or recognising and differentiating between user behaviours, it’s more important than ever to be one step ahead of your competitors, and that’s where learning from the professionals comes in handy.
I’m a huge advocate for attending conferences, webinars and seminars, but where do we start?!
Continue reading “The Best Marketing Conferences in 2019”
As the clock struck twelve on new years eve, there was one thing on everyone’s mind…
“What will 2019 bring for the industry of SEO?”
Hm, not quite, but I guess 2018 really has been one to remember.
Continue reading “SEO for 2018 : The Year in Review”
First of all, I apologise.
I know I’ve not been posting regularly lately, but I’ve had a lot of exciting life events going on over the past couple of months (both work related and not)!
But anyway, all of that aside, I wanted to go into a little detail about schema markup, how I’ve used it in the past, how the industry perceives schema and some top tips for implementing schema on your site.
Continue reading “Schema Markup: Is it worth it?”